Revitalize Your Skin: The Science Behind Wrinkle Reduction

At Willow Medspa & Fitness in New Richmond, WI, we provide wrinkle-reduction treatments backed by a wealth of scientific research. Our goal is to not only help you look more youthful but also to bring about long-lasting improvements in your skin’s texture and appearance. We carefully select our treatments, products, and services to offer you the best possible outcomes.

What Causes Wrinkles?

Wrinkles develop because of the natural aging process, repeated facial expressions, and environmental exposure. As we age, our skin loses collagen and elastin, leading to a decrease in elasticity. Sun exposure and pollutants can also accelerate wrinkle formation, making it important to protect your skin daily.

How Aging Affects the Skin’s Structure

Aging affects the skin’s structure by reducing its elasticity and thickness. Over time, the skin’s ability to regenerate slows down, resulting in a rougher texture and uneven tone. Skin resurfacing treatments can help address these changes by stimulating collagen production and promoting healthier skin.

The Role of Genetics and Lifestyle

Genetics and lifestyle are part of what determines how our skin ages. While we can’t change our genetic makeup, we can adopt habits that support skin health. Anti-aging treatments can help mitigate the effects of aging, but maintaining a balanced diet, staying hydrated, and avoiding smoking are equally important for youthful-looking skin.

How to Reduce Wrinkles


Neuromodulators are injectable treatments that help relax the muscles responsible for forming wrinkles. These treatments are commonly used for skin rejuvenation and treat the forehead, around the eyes, and between the brows. By temporarily reducing muscle activity, neuromodulators can help diminish the appearance of wrinkles for several months.

How Neuromodulators Work for Wrinkles

Neuromodulators work by inhibiting the release of acetylcholine, a neurotransmitter that signals muscles to contract. By blocking these nerve signals, this anti-aging treatment causes the targeted muscles to relax, which smooths out existing wrinkles and prevents new ones from forming. This process is particularly effective for dynamic wrinkles, which are caused by repetitive facial movements. 

Are There Different Types of Neuromodulators?

Yes, there are many different types of neuromodulators, among which are Botox®, Jeuveau®, and Xeomin®. Each has its unique formulation and characteristics, but all serve the purpose of wrinkle reduction

Botox is well-known for its versatility and effectiveness. Jeuveau, often referred to as “Newtox,” is similar to Botox but may offer a slightly quicker onset of results. Xeomin is a purer form of botulinum toxin, containing no additives, which can reduce the risk of developing resistance over time. We offer all three options, allowing us to better customize our treatments.

Dermal Fillers

Dermal fillers are injectable treatments that add volume to the skin, helping to smooth out wrinkles and enhance facial contours. They treat many areas of the face, from the nasolabial folds and marionette lines on the lower half of the face to the tear troughs. They are also perfect for treating vertical lines on the lips and for contouring any areas that have become more hollow with age. 

How Dermal Fillers Treat Wrinkles

Dermal fillers treat wrinkles by physically lifting the skin where volume has been lost. They are particularly effective for static wrinkles, which are visible even when the face is at rest. By adding volume to these areas, dermal fillers provide immediate wrinkle reduction and a more youthful appearance. The effects can last from several months to over a year, depending on the type of filler used.

Dermal Filler Options for Every Concern

We offer a variety of dermal fillers to address different concerns and achieve optimal results. JUVÉDERM® is a versatile option that can smooth out moderate to severe wrinkles and add volume to the lips and cheeks. Belotero Balance® is ideal for fine lines and more delicate areas of the face, providing subtle and even results. Radiesse® not only fills wrinkles but also stimulates collagen production, offering long-lasting wrinkle-reduction treatments.

Sublative™ Resurfacing With eTwo®

Sublative Resurfacing with eTwo uses radiofrequency energy to achieve skin rejuvenation. This approach reaches the deeper layers of the skin. By stimulating collagen production and promoting the natural healing process, eTwo can improve skin texture and tone.

How eTwo Can Reduce the Appearance of Wrinkles

The eTwo system uses fractionated bi-polar radiofrequency to precisely deliver energy to the skin. This energy generates heat within the dermal layers, which triggers the body’s natural healing response. The result is increased collagen and elastin production and smoother, firmer skin. This wrinkle and fine line treatment remodels the underlying tissue structure while being gentle enough to avoid thermal damage to the skin. This approach allows for improvement in skin quality with minimal downtime.


Microneedling with the CANDELA Exceed™ is a treatment for wrinkle reduction and skin resurfacing. This treatment uses fine needles to create tiny channels in the skin, which causes the body to begin a healing process. As the skin repairs itself, it produces more collagen and elastin, leading to a smoother and more youthful appearance.

What Is the Science Behind Microneedling?

Several processes take place in the skin once the needles puncture the tissues. Blood flow increases to the area, bringing with it oxygen, nutrients, and growth factors to jumpstart the healing process. The tiny punctures also cause the body to send fibroblasts, which are cells that specialize in the production of proteins that keep the skin firm and youthful. Over time, this provides more structure for areas that have started to develop wrinkles, allowing the skin to become smoother and have a more elastic texture.

What Makes CANDELA Exceed Different?

CANDELA Exceed™ stands out because of its adjustable needle depth, ranging from 0.1 mm to 1.5 mm, which allows for customized treatments. It also features cartridges with six needles on a tilting plate that adapts to the skin’s surface. Its versatility allows for comprehensive facial rejuvenation, not just treating wrinkles and lines, but also restoring the skin’s texture and tone in a single treatment.

Treat Signs of Aging and Get Fresh, Youthful Skin 

Achieving effective wrinkle reduction involves a combination of advanced treatments and scientifically backed techniques. At Willow Medspa & Fitness in New Richmond, WI, we offer a variety of solutions to help rejuvenate your skin and restore its youthful appearance. For more information or to schedule a consultation, please contact us online or call (715) 243-5166.

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